Do you want to attract people who have a desire to purchase your product or service? Read this article to learn 3 keys to generate your successful leads with compelling content.
Social media has boosted referral marketing with generating likes, shares, comments, pins, or retweets on the social web. But simply adding your call to action to any (blog) post or update, will get you nowhere. And you know it! So, start thinking about a well worked out plan to generate high quality leads. Here are 3 keys to get you started:
#Key 1 Control Keywords for your niche market
Although search networks -like Google, Bing or Yahoo!- still control the game of visibility on the web, social platforms are gaining a lot of ground. If you want to reshuffle your marketing budget -cut expenses- and increase your findability at the same time, consider a blog site supported by a social network to invite quality traffic to your central hub.
Holding the best spots on the search networks -paid or not- goes with mastering keyword generation. Know the right keywords (search words people type into the search engines) to laser target your audience.
Laser targeting your perfect avatar (audience) is like moving into the shoes of your leads. Describe your perfect avatar and you’ll know what keywords trigger your audience.
#Key 2 Create compelling content
Search networks, such as Google or Bing, still offer the highest bidder the best spots on the search networks. But paying a lot of money for highly valued keywords doesn’t necessarily have to be the way you plan your lead generation.
Create compelling content to boost organic traffic to your central hub (blog site). Compelling content is the type of content that compels your customers to take action!
Talk about the salient point of your product or service. Salient points enable your customer to make a good and fast decision. Communicate the impact of the buying decision. But don’t make the mistake of writing an ad with stone cold facts, use compelling content instead!
#Key 3 Connect to mental relevancy
Simon Sinek’s golden circle will show you exactly how your customers’ emotions drive their buying habits. To learn more, read “Start with Why”.
The middle sections of your brain (limbic) controls your emotions and decisions. You tend to rationalize your decisions afterwards. Most of the time that is pure nonsense (excusez moi pour le mot). This works the same for your customers.
Two emotions are super important to attract quality leads:
- Create content that triggers a big desire and explain how to get it. Think about desires like being super healthy, having financial freedom, experience awesome travels.
- Create content that confronts huge pains or frustrations and show them how to get rid of it. Think about frustrations like loosing your house, crashing your car or being sick.
Use the header or tag lines to talk about the desire or frustration and make the call to action. That’s what gets you quality leads.
Or to quote Sonia Simone (co-founder and CMO of Copyblogger Media):
“Create Content that is remarkably useful, that is enjoyable to consume, and that lets the reader know exactly what to do next.”
Take Away: social networks are excellent places to generate quality leads with compelling content. Focus on your niche market, use the right keywords and laser target your perfect avatar. If you know your audience desire or frustration, you’ll be able to invite them to your irresistible offer. Follow these steps and your quality leads will beg you for more.
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One final Stone Cold Fact: According to emarketer.com , “digital marketers shuffle budget to boost owned and earned media.” … “One third expect to invest 60% or more of their ad budget digitally in 2012”…”One reason for such a transition in spending could be the explosion of social media, and its growing importance in the marketing mix for both traditional and digital media”.