Have you ever felt lost in the social media jungle? Not knowing where to start and experience it all as one giant puzzle. Then this is your lucky day. Apryl Parcher and Kathryn Rose have finally put all pieces together in their new book “Solving the social media puzzle: 7 simple steps to planning a social media marketing strategy for your business”. Read on to learn, why this book will solve your social media puzzle.
Why does social media matter?
If you still wonder why social media matters, check these stats first:
- There are now over 2.8 billion social media profiles, representing around half of all internet users worldwide.
- 4 out of 5 internet users visit social networks and blogs.
- 40% of companies admit to having no training or governance of social media.
- 38% of CEOs label social media a high priority, and 57% of businesses plan to increase their social media spend in 2012.
- 89 percent of agencies said they would use Facebook to advertise for their clients in 2012 – either by purchasing ads, creating pages, or other methods of engagement.
- There are more iPhones sold per day (402k) than people born in the World per day (300k).
To plan for success, you need a clear social media strategy and long-term commitment. The book Solving the social media puzzle presents 7 easy steps to develop your social media strategy for success. It is a complete guide to help you planning, executing, tracking and tweaking your social media strategy.
7 simple steps to solve your social media puzzle
How is Solving the Social Media Puzzle going to help you solve your social media puzzle? Just read this brief outline of the book to understand the incredible benefits you get after reading this book:
In chapter one, Define Your Target Market, Apryl Parcher -one of the coauthors- explains perfectly why getting into your prospect’s mind matters more than ever on the social web. Her deftly written example of CIO Multitasker Mike not only speaks to the imagination, but clearly illustrates how building personas can also help b-2-b driven companies truly know their clients’ problems and how to solve them.
Chapter two helps you set up clear goals.
Chapter three dedicates valuable resources to build your well-planned blog.
Chapter four serves as an elaboration of the BIG social 5: Facebook, Twitter, YouTube, Google+ and LinkedIn. After completing this section, you’ll know exactly how to distinguish THE BIG 5 to target your ideal audience.
Chapter five presents a clear definition of social media engagement and unravels the powerful 3 x 15 formula to work on your networks.
Chapter six is dedicated to your ROI – return on investment. Showing you what metrics to use to measure your results.
Chapter seven of the social media puzzle shows you how to integrate your social strategy with your traditional marketing efforts. Adding a ton of resources at the end of the book.
Ending each chapter with a clear checklist of things to do next.
If you ever wondered how to attract someone’s attention on the social web, become involved in dialogue with useful content, build a strong relationship first, gain trust and finally get them to do business with you, this book is certainly for you.
Solving the Social Media Puzzle is written by two women who not only know what they are talking about, but also how to carry out the learnings to get results.
I recommend this book to anyone who still is puzzled by social media and is in desperate need of a clear, doable plan with measurable results.
If you want to get your copy now, just go to Amazon (affiliate link) to buy Solving the Social Media Puzzle.
What do you think about these 7 simple steps? What would you add? Let us know in the comments below.