Snapchat, the yellow and white mobile ghost app is hot! Lots of high-profile social media marketers are jumping on the mobile App for youngsters. If you are on Snapchat, you know that building an audience on this social platform is a different game! In this article you’ll discover why 9 social media pros are using Snapchat, and what you can learn from it to market your business successfully on mobile in 2016.
If you’re not on the platform, this is still the best time to start using it. But you might question the value of using a platform that caters to the needs of youngsters.
To give you an idea why Snapchat is worth your time and attention as marketer, check out these stats:
- 77% of Snapchat’s users in the U.S. are 18 – 55+ year olds with a heavy adoption by millennials (13 – 34 year olds);
- the App has over 100 million daily active users;
- it shows a faster growth over the past 4 years than Facebook, Twitter or Instagram;
- the content is heavily consumed on mobile with 6 billion video views per day!
And, since most people are consuming social media on mobile, Snapchat has a bright future ahead of it.
If you haven’t started snapchatting yet, read Kristi Hines’ article Snapchat for Business: A Guide for Marketers.
To understand why you should use this ghost App, listen to nine social media professionals explaining why they are using Snapchat.
#1 Gary Vaynerchuk
Gary Vaynerchuk -CEO of Vaynermedia- is certainly the one who is crushing it on Snapchat. Not only does Gary share his day-to-day business activities via the mobile app … he also uses the ghost for storytelling and providing value to his followers. He recently explained on The Huffington Post why he cares so much about Snapchat:
“because I haven’t seen this much consumer attention on one social platform since early 2007 and 2008 with Twitter. If you have 1,000 followers on Snapchat, 900 of them will watch your story.”
According to Gary:
“the magic of the ghost is that these snaps are real personal moments and you can reply in real-time”.
Follow Gary on Snapchat as @garyvee.
#2 Chris Ducker
Chris Ducker – Founder of Virtual Staff finder and the Youpreneur Community – recently discovered the true power of Snapchat. He is using it as his ‘behind-the-scenes’ app and to keep in touch with his Youpreneur members.
As Chris explains:
“People often ask me what a regular day for me looks like, where I work, what I do, where I go, etc. So, that’s what you’re gonna be getting from me on Snapchat.”
Chris has recently published an article sharing his 3 reasons to start using this Snapchat:
“the snaps are not jammed down a timeline, but stay active … it’s almost like an email. You can measure the impact of your snaps, by getting people to screenshot your snaps … and that is trackable. And at this moment only 2 to 3 percent of businesses that are active on social media, are active on Snapchat. So, you can still become an early adopter on a platform with 200 million active users.”
What I like about Chris on Snapchat is that he’s honest, real, accessible, sometimes emotional, but basically very human and a great guy to chat with on Snapchat. Plus, as Dan Norris recently mentioned on his snap: “Chris is such an ordinary guy”. And that makes him special IMO and certainly someone to snap with. So, if you are an entrepreneur and/or marketer follow Chris Ducker on Snapchat: username: @chrisducker.
#3 Sue B Zimmerman
Sue B. is the #instagramexpert, founder of Insta-Results (the world’s first comprehensive online Instagram course) and Ready Set Gram. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15 and highly sought after business coach. She’s passionate about teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has 30 years of business experience, including SueB.Do, Boxer Rebellion and Susan B. Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it’s Sue B.’s mission to teach, mentor and empower others to be highly successful entrepreneurs.
Here’s why Sue B. is on Snapchat:
“Marketers can quickly get more exposure on Snapchat because it’s a very creative, fun, easy and entertaining way to gain someone’s attention.
Its quick stackable content allows the viewers to steer the ship at their own leisure and discretion. I think most people love to see the inner workings and behind the scenes of successful entrepreneurs.
My own stories represent the true Sue B, aligning with my core personal & business values. I create snapshots & 10 second videos of my home life, which often include my cute and lovable cockapoo, Mr. Cody, as my side kick.
Basically, I share my pauses throughout my day – and it’s during this down time that I am still able to connect with my tribe while creating and giving value.
I give playful CTAs, share books, interesting links… introduce people I am connected to and encourage engagement as I guide my audience over to my other platforms – so Snapchat is a perfect real-time tool for cross-pollinating (cuz I am Sue B.).
I’ve noticed that people like this creative mix of blending business and pleasure in a light-hearted way.”
What I love about Sue B is her smart way to use Snapchat to bring people who follow her there over to her Periscopes. And her #SueBScope live videos are awesome.
To add Sue as your friend on the ghost, go to: @suebzimmerman.
#4 Carlos Gil
Carlos Gil -head of cycle media marketing at BMCSoftware- is a great storyteller and that’s what he does on Snapchat. Carlos is a very avid snap chatter – he says it is the platform where he is seeing the “biggest return on engagement”. You can listen to Carlos daily stories as he reveals all the wisdom to become a successful entrepreneur and do the thing you love. Carlos has even kind of abandoned Facebook to focus all his attention on the ghost. He has done many interviews to explain Snapchat and will also be speaking about this App on Social Media Marketing World 2016. As he shares on Twitter:
“Community is the best form of PR. And the community on Snapchat is much more loyal and engaged than on any other social platform.”
And he’s rocking it now on Snapchat while building a large following of Carlos enthusiasts. Follow him @thecarlosgil.
#5 Lewis Howes
Lewis is a former pro athlete turned life style entrepreneur. A genuine nice guy, in good shape, on top of his game and using Snapchat to give peeps a behind the scene look at how he runs his business, works out, does interviews for his podcast, etc…
Lewis number one reason entrepreneurs/marketers should start using it:
“It’s higher engagement than any other social media platform that I’ve seen which helps build true fans. I do weekly ‘TruthTalks’ where people see behind the scenes what works for my business and life.”
Follow Lewis on the app as @lewis_howes.
#6 Michael Stelzner
Michael Stezlner, CEO of SocialMedia examiner.com, has recently discovered Snapchat and how to use it to engage with a new audience. Michael shares daily tips in easy to consume snaps. He always ends his tips with a question inviting his viewers to share their thoughts on the topic. On top of that he is starting to use the platform to promote his weekly live show …
Michael knows how to generate curiosity by starting with an unexpected statement, such as: efficiency might not always be a good thing, and here’s why… and then he continues to explain what he means in a range of 10 second snaps. He always ends this by inviting the viewer to share their thoughts by using the chat feature below.
Michael’s number one reason entrepreneurs/marketers should start using it:
“I say use it to connect with your fans in an intimate way”.
To connect with Michael on Snapchat, search for username: @mikestelzner
#7 Shaun Ayala
Shaun Ayala creates beautiful art on Snapchat. He is a talented Snapchat Interactive Storytelling Artist.
“The Snapchat audience is highly engaged and this platform gives you an opportunity to communicate with them in a very personal way. It allow you to build relationships with your audience. The impressions and the engagement level on a Snapchat story are far greater than a paid campaign on Twitter, Facebook or Instagram. If your content is good, people will watch your Snapchat story. And there are no distractions or competing content around it (like on News Feed). It’s you and them one on one. So, be where your audience is.”
And here’s what you can expect on Snapchat from Shaun Ayala:
“By following me and my peers who are great at building and engaging a following, you will get ideas on how to use the tools and communicate on the platform so that it feels authentic and native. Snapchat isn’t Facebook, Twitter or Instagram. Creating content on this platform is completely different and with a few ideas, you can start creating content like a Snapchat storyteller.”
To discover Shaun Ayala’s stories, go to: @shaunayala.
#8 Joel Comm
Joel is a creative and fun guy and it shows on Snapchat. He’s also a New York Times Best-Selling Author, Keynote Speaker, Social Media Expert, Entrepreneur and Corporate Consultant.
In one of his recent Top 5 Scopes Joel shared his top 5 reasons why he is loving this ghost app:
“Number 1: it’s a new creative outlet where you’ll see exclusive content that you’re not going to see anywhere else, it gives you a really intimate inside look. Number 2: it’s quick and easy. It’s very much in the moment. Number 3: the variety of things that you can do with Snapchat publicly. Number 4: I can see what my friends are doing. Number 5: the engagement.”
To become Joel’s friend on Snapchat, go to: @joelcomm
#9 Owen Hemsath
Owen Hemsath is a YouTube marketing speaker, coach and consultant. Owen Hemsath is a fun and dedicated father. In his snaps he shares the precious time he spends with his family, and he takes his viewers on a journey with engaging client lunches, meetings, and behind the scenes shots. According to Owen:
“Snapchat’s platform is unlike any other – its features only show themselves to you if you actively participate. So it’s harder for brands to spam. In this way, marketers have to be developing content that is more human, more fun, and more emotional. Snapchat is the best platform today for digital storytelling. I use Snapchat to show my audience what it’s like to be a YouTuber – from backstage in the studio to being at meetings with clients. I want to share the experience of working with a real video expert – it’s fun! I also post fun facts and quick skits because at heart I want to be a comedian 🙂 “
Follow Owen’s stories on the ghost via @owenhemsath.
As a bonus, I’d like to introduce one more story why Snapchat deserves your attention:
I recently connected with Saba Sedighi on Snapchat. Saba is founder of iStreamSocial and host of Social545: a weekly interactive show on Blab. Saba is hosting this show with Carlos Gil and they talk about what’s trending in social media.
Since Saba is one of the very early adopters of this ghost app, I’d love to share her reason for using Snapchat:
“It’s a way for anyone to share micro content in a creative, dynamic way. There are 100 million daily users and that number is growing daily. The platform is unique compared to any other platform, because of the tools and functionality it has for content creation on the fly. I have been using the platform since 2011 and I can confidently say this platform is not going anywhere. Build your audience now or you will regret it in 6 months.”
You can follow Saba via @sabasedighi. Here’s why you should follow her:
“My stories are creative, engaging and compelling. I share with my Snapchat friends the places I go, my favorite food,the experiences I have while traveling and beautiful stills. My story has been said to be “A Creative Adventure” 🙂 “
Now, the power of Snapchat is in the lifetime of the content. Your snaps won’t last longer than 10 seconds or 24 hours if you create a story (unless you download it). So, that highly triggers your audience to pay attention now and watch it before it disappears. And it’s also very inviting to start one on one chats with social media influencers. People you might normally not be able to contact are now using Snapchat and inviting you to chat with them. So, if there’s no other reason than to have easy access to these 9 social media pros, I would urge you to start snapping and chat them up on Snapchat.