If you ever wanted to know how to market your business in today’s ever-changing world, read these 7 killer marketing lessons. They are inspired by 7 highly valuable books on marketing, but with one lesson in common. And that is: no matter what technology or channel you’re using today or over 15 years, make sure that you share something that is of value to your audience! Read on to learn how to stand out.
#1 Word of Mouth Marketing
Facebook publicly shows People Talking about This for each and every business page. Facebook understands, more than anyone, the influence of social. If you want to survive in today’s world without joining the conversations on the web, you’ll have a hard time to keep your business floating in 5 to 10 years. There simply is no way businesses can ignore word of mouth. If you’re smart and you want to learn how to apply word of mouth marketing as a solid strategy to stand out and leave your competitors behind, I encourage you to pick up a copy of Andy Sernovitz’s Word of Mouth Marketing book. And learn how smart companies get people talking.
#2 Likeable Marketing
Facebook allows business owners, who certainly understand how to build a social business, to create a profitable business: based on a strong social strategy that focuses on other people, killer content attracting their target audience and monitoring and tracking the results to improve each update on Facebook. A guarantee to grow a strong fan base, ready to make your business rock and leave your competitors behind! If you’re ready for a successful business, because of Facebook, Likeable Social Media is certainly the book for you.
#3 Relationship Marketing
If there’s anyone who can teach you how to build constructive relationships, it’s Mari Smith. In the New Relationship Marketing, Mari shares a ton of practical tips to grow your business based on genuinely caring about other people and helping them get what they want, while tracking the results to learn what works and how to improve it even more. A must read for anyone who wants to develop a thriving business for the long-term.
#4 Education based Marketing
Sometimes, the way we do business shifts entirely. With Launch, Michael Stelzner, shows you how to revise your marketing strategy completely and build a successful business on the social web. With a step by step approach, Michael explains why you should stop marketing and start working on valuable content that will give people exactly what they want: content to solve their problems, connections with cool peeps and recognition. Read Launch today and get access to a blue print to build your business, ready to rock on the social web.
#5 Content marketing
Education based marketing is the name of the industry today and for years to come. If you want to survive in today’s business world, you need to stop talking about your products and start talking about things that give people what they want. No one cares about your business but you. People only care about solving their own problems or fulfilling their desires. That’s okay! Just make sure you know how to create killer content that does just that! Read Content Rules to get a ton of ideas on how to teach your audience with all types of content that will keep them coming back for more.
#6 Enchantment marketing
Guy Kawasaki has a remarkable voice and approach to marketing. With his “cut the crap” style, he shows you exactly what works and what doesn’t in today’s world of marketing. The social web has accelerated Word of Mouth marketing. The way we consume and share information have shifted. With Enchantment, Guy shows you how to be known, likeable and trustworthy. 3 keys to survive in today’s business world dominated more than ever by the people’s Voice!
#7 Laser precise target marketing
As the internet and social media have changed the way we communicate, there still is one thing that stands firm as ever: it’s all about share worthy content. You may think using the right keywords to rank high on Google will get you the traffic, but that’s only one third of the story. You need to know what kind of content people want and make it super simple for them to share it with their friends, followers and other connections via social networks. If you want to learn how to optimize your content and attract the right audience for whatever you offer, Optimize by Lee Odden is the perfect book for you.
Takeaway: no matter what type of business you’re in. If you connect with the right audience and share something of value to them, you will build your profitable business for the long term. This is the new way of marketing. Except that it’s no longer about us! Business owners and marketers who get that, are the ones who will survive.
Let us know what you think. Have you read any of these books? Please, share your experience with us. Leave a comment in the box below. We appreciate it.