Ever wonder how to build your kick-ass Facebook brand? Discover five essential things your brand needs to win the game for attention on Facebook!
#1 Consistency is key to your Facebook brand success
Building your kick-ass Facebook brand is predicated on consistency. So, be consistent with how you present yourself to your online audience.
Although a chameleon is a fascinating creature, be specific and consistent on what people may expect from you.
For the sake of fame, let’s use Gary Vaynerchuk as an example. He’s clear about all the things he is not good at, and he mentions one thing that he is the best at, and that is: knowing when a new medium will become mainstream, and then he makes sure he is on it one year before and creates content to dominate the new platform. He has done this on Twitter, YouTube, Medium, and now with Snapchat.
Consistency is key to build your Facebook brand!
#2 Use video to build your personal Facebook brand
Use featured videos on Facebook to build your personal brand.
Video content is extremely important on Facebook. Mobile video traffic will grow 55% each year until 2020 (source: Inbound). So, when you upload a range of videos to your Facebook page, select one of those videos as a featured video on your Page Timeline. It will show up on the left side of your page and be the first personal message your visitors will see.
Use the right emotion in your videos to deeply connect with your audience.
#3 Use relevant keywords in your Facebook Page about section
Use keywords you want to associate with your Facebook brand. Not only by your audience, but also by the Facebook search engine.
Facebook is working hard to massively improve the search feature on their platform. Search engines need keywords to index content and make it findable for others. So, use relevant keywords for your brand and put them all over your Facebook about section to allow Facebook to index your page well!
#4 Solve your Facebook audience’s problems
Share amazing content on your Facebook page. This is a no brainer, but people actually visit your page to get some piece of value. They follow your page because they like you and trust you, but ultimately to get help with their problems.
Share valuable content that is amazingly helpful. Not just your own, but also other people’s content. And make sure the content is congruent with your Facebook brand (how you want them to see you).
#5 Be specific about the value your Facebook brand offers
Mark Schaefer made this point clear by phrasing the following question: what is the only thing that your customers can get from you? The answer to that question (and it’s a though one to answer) will tell your audience the true value people may expect from you.
Answer this question and use it to make your ‘brand’ stand out. Mention it on your page and then start putting your words into action! That is the ultimate execution to build your kick-ass social presence on Facebook.
As the internet gets more crowded than ever, there’s just one simple thing you need to do to win: find that one thing that only you can deliver and talk about it over, and over, and over, and over, and over again! Create valuable content, preferably in video format and be specific what only you can do!
Would love to hear what you’re doing to win the attention with your Facebook brand.