4 Ideas to make Your Blog Remarkable

Are you looking for more subscribers to your blog? There’s a legacy of ideas on how to do just that. And you’ll find them here. Just read this post, and I’m sure at the end, you’ll see what I mean. No pitching or selling, just genuinely sharing 4 remarkable ideas to get your blog to the next level. Enjoy!

What is the Unique Selling Proposition of your blog?

In his book Reality in Advertising, Rosser Reeves talks about the unique selling proposition. In those days, the 1940s, there was much less competition, so pointing out the value-added benefit of your product or service was enough to beat the competition. But fast forwarding 72 years, things changed quickly. What do you do when there are so many competitive blogs, all aiming to get readers’ attention? Let’s find out…

How do you position your blog?

What do you do in a world with more competitive blogs, all with identical benefits to your readers? In other words, they all look the same! Fortunately, Jack Trout and Al Reis gave the answer in 1981. The book Positioning: The Battle for the Mind shows bloggers that you need to get into the mind of your readers. And better do that first, in a unique position that no one else owns. To give you a few examples of successfully positioned blogs: problogger, copyblogger, social media examiner. If you want to be inspired by some unique blogs, see Top 10 Social Media Blogs: The 2012 Winners!

Is your blog something remarkable?

Fast forwarding 22 years, the situation changed again. What else is new, but change! You might have figured out the USP of your blog and how to position yourself in your readers’ mind; but what if there’s no room in that mind for something new? Ever heard of Purple Cow? In 2003, Seth Godin showed us a successful strategy that still works! Offer something unusual, something that your readers desire to talk about: your purple cow. Is your blog something worth talking about? Will your readers sell it for you?

Will your blog build a lasting impression?

You might think of something terribly crazy to create your purple cow blog and get people to talk about it. Unfortunately, that’s not enough to make your blog stick.

In 2007, Chip and Dan Heath published their new perspective in the book Made to Stick. The brothers Heath explain Sticky as: “understandable, memorable, and effective in changing thought or behavior”. So, it’s not enough to write one remarkable piece to build your enduring blog site. You need stickiness. How are you going to get that lasting impression?

Takeaway:
All of these authors focus on the most fundamental issue for any blogger or business: “how to stand out in a market that is changing constantly, with new competitive blogs appearing every single day?” In other words, “how to create your unique blog that will win the battle for attention in your specific niche, and endure?”.

I know from experience that this is not easy. In fact, I’m working on this myself, each and every single day. It’s hard work, but one thing keeps me going. The perspective that one day I will create that uniqueness that will spark my readers to keep talking about my content. I’m looking forward to that day. Yes, I want to make a difference! How about you? I would love you to answer my blog survey with 3 key questions to help you stand out with blogging.

We love to hear your thoughts on this. Please share your response in the comment box below.

Credits to Brian Clark and Sonia Simone from teachingsells.com (this piece was inspired by module 8)

10 comments
JenniferHerndon
JenniferHerndon like.author.displayName 1 Like

Great article Juan, and I totally agree with you.  And, I love the look of your blog right now!  Finding your "purple cow" seems to be a life-long search some days, but it is fun!  Once you get it just right, it's very profitable too . . .

JuanFlx
JuanFlx moderator

@JenniferHerndon Thanks Jennifer! Yes, I agree, working on your purple cow is a lot of fun. But it's also a great feeling the moment you discover that others like your Purple cow too :)

ValerieDeveza
ValerieDeveza like.author.displayName 1 Like

I definitely agree with you that things are changing faster than we can ever imagine.  And competition has proven to be tougher than ever.  Thanks for sharing this, it helped me re-think my strategies and to stay focused.

JuanFlx
JuanFlx moderator

 @ValerieDeveza Hi Valerie ~ thanks, I'm glad to hear it helps you with your focus. ~ Yes, we all have to work smarter to stand out :)

BruceSallan
BruceSallan like.author.displayName 1 Like

I'm learning as I go, Juan but I might argue with the idea that things were different in the 40's...sure, in obvious ways there were. But one thing has NEVER changed - People. Touching people is what IT is all about. It is what makes you a good person, successful at business, happy at home, and more. The tools have changed, but we haven't!

JuanFlx
JuanFlx moderator

 @BruceSallan Hi Bruce! You're completely right, our human desires have not changed. What has changed is the environment in which we operate and the amount of attention demanding stimuli. Only the ones that genuinely touch us, will be successful :)

SilverMagpies
SilverMagpies like.author.displayName 1 Like

Hi @JuanFlx  - Great info in the ongoing effort to *always* be refining my USP.

 

Thanks - Nan

JuanFlx
JuanFlx moderator

 @SilverMagpies Hi Nan! ~ So happy to hear it helps in refining your Unique Strategic Position (terminology borrowed from Chet Holmes).

sheilahensley
sheilahensley like.author.displayName 1 Like

Great article, @Juan.  I see you follow Brian Clark and Sonia Simone.  No wonder you're so smart.  Really enjoyed the blog post.  Helped me focus a bit more.  Thanks.

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