Are you looking for more subscribers to your blog? There’s a legacy of ideas on how to do just that. And you’ll find them here. Just read this post, and I’m sure at the end, you’ll see what I mean. No pitching or selling, just genuinely sharing 4 remarkable ideas to get your blog to the next level. Enjoy!
What is the Unique Selling Proposition of your blog?
In his book Reality in Advertising, Rosser Reeves talks about the unique selling proposition. In those days, the 1940s, there was much less competition, so pointing out the value-added benefit of your product or service was enough to beat the competition. But fast forwarding 72 years, things changed quickly. What do you do when there are so many competitive blogs, all aiming to get readers’ attention? Let’s find out…
How do you position your blog?
What do you do in a world with more competitive blogs, all with identical benefits to your readers? In other words, they all look the same! Fortunately, Jack Trout and Al Reis gave the answer in 1981. The book Positioning: The Battle for the Mind shows bloggers that you need to get into the mind of your readers. And better do that first, in a unique position that no one else owns. To give you a few examples of successfully positioned blogs: problogger, copyblogger, social media examiner. If you want to be inspired by some unique blogs, see Top 10 Social Media Blogs: The 2012 Winners!
Is your blog something remarkable?
Fast forwarding 22 years, the situation changed again. What else is new, but change! You might have figured out the USP of your blog and how to position yourself in your readers’ mind; but what if there’s no room in that mind for something new? Ever heard of Purple Cow? In 2003, Seth Godin showed us a successful strategy that still works! Offer something unusual, something that your readers desire to talk about: your purple cow. Is your blog something worth talking about? Will your readers sell it for you?
Will your blog build a lasting impression?
You might think of something terribly crazy to create your purple cow blog and get people to talk about it. Unfortunately, that’s not enough to make your blog stick.
In 2007, Chip and Dan Heath published their new perspective in the book Made to Stick. The brothers Heath explain Sticky as: “understandable, memorable, and effective in changing thought or behavior”. So, it’s not enough to write one remarkable piece to build your enduring blog site. You need stickiness. How are you going to get that lasting impression?
All of these authors focus on the most fundamental issue for any blogger or business: “how to stand out in a market that is changing constantly, with new competitive blogs appearing every single day?” In other words, “how to create your unique blog that will win the battle for attention in your specific niche, and endure?”.
I know from experience that this is not easy. In fact, I’m working on this myself, each and every single day. It’s hard work, but one thing keeps me going. The perspective that one day I will create that uniqueness that will spark my readers to keep talking about my content. I’m looking forward to that day. Yes, I want to make a difference! How about you? I would love you to answer my blog survey with 3 key questions to help you stand out with blogging.
We love to hear your thoughts on this. Please share your response in the comment box below.
Credits to Brian Clark and Sonia Simone from teachingsells.com (this piece was inspired by module 8)