We are a social media agency with over 20 years’ experience in marketing for the best marketing organisations around. Our passion is to help clients build and maintain customer relationships with the right social media channels.
Notable entities including Social Media Examiner, Mari Smith and Amy Porterfield have contracted us as social media professionals to support their social team with community management, content marketing and social customer care.
You might be wondering what we can do for you? To answer that question, you’ll need to understand the whole idea around relationship marketing and what it means for your business.
Is relationship marketing relevant for small businesses? Or is it only relevant for big businesses? Or only for certain types of businesses?
We are all in the business of relationship marketing. Without relationships no business can survive – large or small. It’s important to understand the core of relationships. As we see marketing shift from push to pull (from traditional marketing to social media), it’s now more important than ever to know what your target group, your clients, customers want. You need to know their challenges, problems and needs. Those insights start from putting the relationship first! Listen to what people talk about and learn! Put on your listening ears. With social media this social buzz has become more transparent and you can check now what others are saying about your business. That gives you the opportunity to engage in the conversation, respond and learn from feedback.
How can your company start with relationship marketing?
You should start by knowing exactly what you have to offer. What exactly is the value you add to the market place? Why should people do business with you? From thereon you can start sharing content that positions you as the expert in a certain market and at the same time adds tons of value to people who come across your content. Connect with other influencers and work on awareness, likeability and trustworthiness. Focus on the long-term and make sure people know you, like you and trust you. That’s the secret of relationship marketing success!
What would be our best tip for business owners?
Be clear about what you want to achieve and how you are going to add value to the market. And then focus! Focus on that one thing that “only your company can do” and be the best you can and work on it for the long-term. Vision yourself over 5 years. What do you need to do today to become the business you want to be? Work on that vision and never give up. We all have our struggles. If it was easy to run a business, everyone would do it. But it is not. Know where you are going and take it from there, step by step.
And then, based on your business goals, start creating your social media plan that ties into those goals. If you need help with that part, we’re more than happy to guide you and help you execute it successfully. We are offering three plans to get you started with social media:
- With plan A we will work with your team to create a strategic plan
- With plan B we will help your team with day-to-day operations to build and sustain your customer relationships with the right social media channels
- With plan C we will train your team on how to use the right social media channels
If you are interested to learn more, you’re welcome to contact us here.
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