Ever wonder how to earn or save money with Facebook? Look no further! Read this article to discover 12 tips to create your Marketing success and grow profits in your business because of Facebook.
#1 Choose Your Platform
Facebook has grown into the largest social market place on the web, with 955 million monthly active users (end of June 2012). These active users account for 3.2 billion Likes and Comments per day, 300 million photos uploaded per day and 125 billion friendships.
Marketing these days is all about connections and engagement. So, if you want to build your thriving business in this open and connected world, you better hop on Facebook and create your Page. Learn to leverage Facebook’s marketing features and build a successful quality lead generator.
#2 Create Your Marketing Strategy
Every strategy has its own set of rules. To get you started with your Facebook marketing strategy, consider these 7 key elements:
- Objectives: define clear goals;
- Mission: define your primary motivator. What would Facebook users miss if your page would be deleted today? Make that your elevator pitch and present it in the About Section of your page! (Place pages by default offer no space for your tag line in the About Section);
- Story: create enchanting stories that connect with people’s mental and emotional relevancy;
- Voice: how does your brand sound like. Think of your brand as a character or persona (e.g. casual, playful, inspiring, simple, fun, savvy);
- Resources: pick your resources with the end in mind (what are you trying to achieve and what Facebook resources do you need to get there?);
- Audience: know who you are talking to! Facebook offers a lot of unique data to laser-target your niche;
- Monitor: review your actions with Facebook Insights and learn what works!;
#3 Understand Facebook Branding
Getting your fans to engage with your page content is a powerful multiplier for building trust. Facebook users tend to like and share things that their friends like and share. By generating a lot of engagement -word of mouth branding- you’ll build a strong brand.
Let’s first distinguish brand and branding. Mari Smith has made this remarkably clear by saying:
“Your Brand is what people feel when they come in contact with your branding”
“Your Branding is everything you do to let people know about your brand”
Here’s the uniqueness of Facebook. You are no longer in complete control of your branding. By nature, Facebook users are sharing their experience with your brand daily with likes, shares and comments. Does this mean you have lost complete control over your branding? Absolutely not! It just means you have to be super creative to give your fans something unique and incredibly valuable. Do just that -frequently and continuously- and watch how your fans can’t stop talking about you.
#4 Work on Your Facebook Page Design
Your unique page design will kick start your business. Before you start hiring a professional designer, make sure you’ve set a budget in place. How much are you willing to spend on the design?
There are a couple of visual elements to consider:
-Cover Photo (851 x 319 pixels), first impression;
-Profile picture (logo) (160 x 160 pixels), represents you on Facebook;
-Views (Photo Album Cover) (111 x 74 pixels), shows last uploaded photo;
-App Thumbnails (111 x 74 pixels), customize to fit your brand;
Here are a few basic tips to increase your uniqueness even more: vary your Cover Photo, choose your custom App thumbnails wisely and reorder the Apps to make the most prominent ones stand out (your welcome App should be next to Views).
If you want to see a great Facebook page designer, visit Social Identities.
#5 Share Compelling Content
Getting your fans to like your page is fantastic, but keeping their attention can be quite challenging. First and foremost, show that you genuinely care about your fans. Always put the spotlight on your fans. Understand what interests them and share valuable content in the most entertaining mode.
Subscribe to Facebook’s Interests to organize the content your fans are interested in.
Here are 3 basic steps to manage your content curation:
- search for Interests on Facebook
- subscribe to the list of your interest
- bookmark your list and add it to your Favorites (so it stays in the upper left-hand column of your home page)
#6 Run Facebook Promotions
“Ben Pickering (Strutta’s CEO): “we see on average for every link that is shared out in one of our contests it is about 10 clicks. So, you have this multiplier of a factor of 10 for people coming and engaging with your promotion who wouldn’t have otherwise been there, which is a massive boost. You have the organic traffic and the socially driven traffic. And I think that is a powerful thing for a brand.”
Facebook has clear rules for promotions on your page. One of them is that you have to use a third party App to start a promotion. It means that you can’t use Facebook’s features to run promotions.
Wildfire, Strutta or LikeOurBusiness offer exceptional platforms to run your contest or sweepstake. But you might also check out TabSite, Involver or North Social. Whatever platform you choose, make sure you follow Facebook’s promotion guidelines.
#7 Target Your Audience with Facebook Ads
Facebook ads offer excellent targeting options. With demographics like gender, age, region or education, you can target precisely enough.
But if you seriously want to laser-target your specific audience, use Precise Interests. As Facebook explains:
“Precise Interest targeting lets you define your ideal audience by what they are interested in, using terms people have shared in their Facebook profiles. These may be drawn from their listed interests, activities, education and job titles, pages they like or groups to which they belong.
Topics (marked with a #) let you target everyone who has expressed interests closely related to the term you select. E.g. “#Cooking” lets you reach interests like “cooking”, “cooking tips”, and “cooking and eating”. Precise interests (unmarked) target people who have expressed that specific interest. E.g. “cooking” includes only the interest “cooking”.”
There’s a lot to say about Facebook ads, but two fundamental things to consider are:
- Run multiple ads at the same time, vary the image or tag line and close the ones with low conversation rates;
- Check your Facebook campaign stats to know which ads perform best;
#8 Connect your Social Channels
Every social platform has its own unique audience and marketing effectiveness. However, integrating Twitter, Google+ or Pinterest with Apps on your Page could increase your reach substantially.
Presenting your other social profiles to your first time Facebook page visitors might entice them to connect with you on Twitter or Pinterest, as well. If your page updates do not show up in your fans’ News Feed, they might still see your Content via a Tweet or Pin.
One of my personal favorites is Tabsite’s RSS Widget (paid version). It pulls your blog posts and Tweets on a page that looks terrific.
If your business depends a lot on visual effects, like for a Weddingplanner or Graphical designer, Woobox Pinterest App offers you a marvellous opportunity to share your latest designs.
#9 Set up Systems to Manage Your Updates
Systems are meant to support your systematic approach! In other words: if you know the best times to reach your audience and what type of content they value, you can use systems to preschedule updates and monitor the results.
Facebook no longer penalizes updates that are shared via third party Apps that allow you to pre program your posts. However, I would recommend combining manually and prescheduled posts. Just pre program one Facebook update to go out early in the morning at 7 am and manually post something else later on the day, like 11 am.
#10 Boost Fan Engagement
Rule number one: don’t ignore your customers! Use tools like HootSuite or SproutSocial to monitor the engagement of fans with your content.
As your business grows, you might have to consider hiring a Facebook Page Moderator. Look for people who want to work for empathy. Make sure you have well written instructions for your moderator and set up a separate Team page to distinguish your personal voice from your Team. Instruct your page moderators to sign off with their first name. This makes the post more personal and allows you to track whoever made the comment.
#11 Increase Conversion Rates
Great products always sell, but offering them on a well designed dedicated landing page helps a lot! Facebook users love deals and coupons. So, consider using a specific Coupon Code to reward your fans and increase your conversion rates at the same time. Woobox offers an excellent solution. Check out their Facebook App to create fan-only Coupons.
#12 Track, Measure and Monitor
Marketing without measuring is like hitting a nail in the water. It won’t stick! So, use a combo of various systems such as: FB insights, PageLever, CrowdBooster, TwentyFeet, Social Bakers, Zuum Social, Polygraph Media, Infinigraph.
Define your key performance indicators and decide on what action to take if your marketing efforts don’t meet your results.
Take Away: Facebook has a lot to offer for businesses of all sizes. However, your success does not depend on the tools, but on a clear goal, a well worked out strategy, frequency and consistency! If what you’re doing right now is not getting you results, it’s time to change your course. Follow these 12 tips and I’m sure you’ll start to see the profits in your business grow.
Let me know if you find these 12 Tips helpful. Leave your reaction in the comments below. What would you add?